CHIOTURE Brand Values&Brand Voice

CHIOTURE Brand Values&Brand Voice

Brand Values

Innovation:Continuously pushing the boundaries of beauty with pioneering products that challenge conventional makeup norms.

Sustainability:Commitment to environmental responsibility in product sourcing, packaging, and corporate practices.

Transparency:Open and honest communication about product ingredients, sourcing, and business practices.

Empowerment:Encouraging personal growth and self-expression through high-quality, accessible makeup.

Brand Voice

Characteristics:Empowering, Authentic, Inspiring, and Inclusive.

Communication Style:Engages with a warm and encouraging tone, uses empowering and positive language, and speaks with genuine understanding and passion.