True to yourself 👋 Chill to the world
Chioture (Chill+True), specializes in dual-ended, multifunctional products with eco-friendly and cruelty-free solution for delivering high-performance essentials that blend convenience with style.
Chioture is a makeup brand that celebrates self-expression and self-acceptance, offering easy-to-use, and multi-functional lip and cheek products for everyday wear. We create makeup that naturally enhances your features, helping you feel comfortable and confident in your own skin.
With Chioture, it’s more than just makeup; it’s about creating an experience that empowers you to embrace yourself, celebrate your wildness, and start your journey with bravery and authenticity.
At Chioture, we believe that self-love is the gateway to exploration. It goes beyond just being bold and wild; it starts with a deep love for yourself, giving you the power to embrace endless possibilities. It’s about capturing the free spirit of youth. Instead of glorifying recklessness, we find courage through genuine self-love and a passion for life. We want self-love to be your driving force for embracing and exploring the world.
Embrace, preserve, and honor your inner wildflower with Chioture.
Chill Moments
Take a breather and let our Chill Moments sweep you away. Each product is crafted to embody laid-back luxury, perfect for those effortless days when you just want to glow.
Ture Moments
| Unbox your Moments of Truth with our products. Crafted for authenticity, each item empowers you to embrace your unique beauty and shine in every real-life moment. |
Brand Story
| Chioture is a makeup brand that celebrates self-expression and self-acceptance, offering easy-to-use, and multi-functional lip and cheek products for everyday wear. We create makeup that naturally enhances your features, helping you feel comfortable and confident in your own skin. With Chioture, it’s more than just makeup; it’s about creating an experience that empowers you to embrace yourself, celebrate your wildness, and start your journey with bravery and authenticity. At Chioture, we believe that self-love is the gateway to exploration. It goes beyond just being bold and wild; it starts with a deep love for yourself, giving you the power to embrace endless possibilities. It’s about capturing the free spirit of youth. Instead of glorifying recklessness, we find courage through genuine self-love and a passion for life. We want self-love to be your driving force for embracing and exploring the world. Embrace, preserve, and honor your inner wildflower with Chioture. |
Brand Positioning
Market Position:Chioture positions itself as a lifestyle beauty brand that is more than just cosmetics—it’s an enhancer of personal expression and self-acceptance.
Target Audience:Young adults who value creativity, self-expression, and products that promote both beauty and well-being.
Differentiators:Focus on innovative multi-functional products that are easy to use, suitable for everyday wear, and support a lifestyle of authenticity and adventurous self-discovery.
Brand Mission
| To empower individuals to embrace their unique self with confidence and creativity through our innovative and multifunctional beauty solutions. |
